A cleaning business website has one job: help a person who wants a house or an office cleaned decide to call you, and give that call or form somewhere to land. It does not need a stock photo of a sparkling kitchen and a paragraph about passion.
Residential and commercial are different pages
A homeowner is choosing who gets a key. They look for the services (standard clean, deep clean, move-out), the towns you drive to, and a phone number they can tap. A facility manager is choosing a schedule and a scope. If you sell both, give them separate pages so neither has to translate the other one's copy.
Do not invent a conversion rate for this. What you can see yourself is simpler: if the number is below the fold on a phone, a lot of people never reach it.
What to put on the site
Name the services you actually sell. Name the towns you actually serve, once you have enough to say about each. Put the phone number in the header and a call button on the phone layout. Show real photos of your work if you have them. If you show Google reviews, show the words the customer wrote, not a badge you designed.
Pricing signals can be "recurring cleans from a range you publish" or "request a walkthrough." Do not publish a price you will not honor. A form should ask for the address, the type of clean, and a phone number or email. Every form should email you. If the only copy of the lead lives in an inbox you do not check, the site did not help.
The page people confuse this with
Tool comparisons live on cleaning website tools compared. The service page is cleaning business website. If you are starting from zero, read how to start a cleaning business.
Online booking, for a cleaning company that sells visits by the slot, is part of the $229 AI Front Office plan. The $129 Website plan is the site and the lead inbox.
Where Fasite fits, and where it does not
The Website plan is $129 a month. A person builds the site from a short form, you preview it before it goes live, and form leads land in one inbox. Change requests are unlimited and the team makes them.
The AI Front Office plan is $229 a month. It includes that website plus a new phone number answered day and night. The receptionist books a free visit and never quotes a price. 500 minutes a month are included, then it pauses with no overage charge. The same plan includes estimates a customer approves by typing their name, a dispatch board, recurring jobs, a private phone link for each crew member, and invoices that wait in Ready to bill until you send them. A first subscription includes 30 days free. There is no contract.
Fasite does not transfer calls, does not move your existing number onto its line, and does not text customers. Notices go by email. Customers cannot pay the invoice by card on the link. There is no QuickBooks or Xero sync, no GPS, and no native app.