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Name ideas

Business name ideas for home service businesses

Pick your trade for name ideas in four styles, each written for that page. Then check the name with your state, the USPTO and a domain before you print anything.

How to pick and check a name

  1. Say what you do. A customer who hears the name once should know what you do. Put the trade in the name, or in the words right after it on your sign and truck.
  2. Say it on the phone. Say it out loud the way you will answer the phone. Skip spellings people get wrong, like a K for a C, and long names nobody can remember.
  3. Check your state. Search your state's business name database. Most states do not let you register a name someone already registered there, so check before you print anything.
  4. Check trademarks. Search the USPTO's Trademark Search system for the name and close spellings. A registered trademark protects a name across the country, not just in one state.
  5. Check the domain and social names. Look up the .com and the Facebook and Instagram names. Once you register a domain no one else can use it, so buy it the day you pick the name.

Start with the SBA guide to choosing a business name and the USPTO Trademark Search.

Questions

Questions about naming your business.

  1. Check with your state. The SBA says most states do not let you register a name someone already registered there, and most states ask you to register a name you do business under. Your state's business office says how.

  2. A DBA (doing business as) name is the name you trade under when it is not your legal name, like Jane Smith trading as Bright Pane Window Cleaning. The SBA says registering a DBA gives no legal protection by itself.

  3. Not to start, but search the USPTO's Trademark Search system before you pick a name. A trademark protects a name at the federal level, so a name someone else registered can stop you using it later.

  4. Yes. Once you register a domain, no one else can use it while it is yours. A short .com that matches the name is easiest for customers to type.

  5. We wrote them for this page and left out names that copy known franchises. Any name can still be taken where you work, so check your state, the USPTO and the domain before you use one.

Sources & method

Published by Fasite. Questions: support@fasite.org. Every rule about registering a name on this page comes from a source below.

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