What to put on a roofing estimate
- The roof size in squares. One square is 100 square feet of roof.
- The pitch, and how many layers come off in the tear-off
- The shingle or metal product by brand and line, plus its color
- Decking priced per sheet, since nobody knows how many sheets are bad until the old roof is off
- Underlayment, ice and water shield, drip edge, flashing and vents as their own lines
- Dumpster, disposal and the permit, so they do not show up later as extras
- The manufacturer warranty and your own workmanship warranty, written separately
- How long the price holds, the deposit to approve, and what happens if weather moves the start date
Why offer good, better and best
80% of homeowners want to know what good, better, best options are available. Housecall Pro, Customer Service Report (December 2025).
A confusing quote is the second most common reason homeowners give for being least likely to hire a contractor (32.6%). Modernize, Homeowner Insights Report 2025.
40.96% of homeowners planned to compare two quotes, 25.72% three, and 14.41% four or more. Modernize, same report.
How to write a roofing estimate
- Add your business. Enter the business name, phone, email, website and license number. A logo stays on this device.
- Add the customer. Enter the customer name, service address, email and phone.
- Add Good, Better and Best. Put line items under each option: a description, quantity, unit and price. Tick taxable on lines that should be taxed. Add-ons are optional lines the customer can tick.
- Add tax, discount and deposit. Enter your tax rate, any discount and any deposit due to approve. Leave a field blank for zero.
- Download or print. Use Download PDF or Print. The browser saves the file. Nothing is sent to a server. Turn off the Fasite line if you do not want it on the page.
Send estimates customers approve online
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